Avatar Causes Iran Nonprofit 
Care2
JANUARY 30, 2011
Similar discussions surfaced last year during Iran’s Green Revolution, when many people on social media overlaid a green shade to their avatars and profile pictures to show their solidarity with the people of Iran. The Iran related hashtags also trended on Twitter.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 24, 2009
Here's a summary of the different viewpoints in the nonprofit sector about it. Debbas who was in Iran at the time, risking his life said, "It helped because I didn't want to die anonymously and we can discredit raising awareness.". I think the concept is even bigger and we connect it to using social media for cause related marketing.
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