Attitude Brain Journal Philanthropy 
Bloomerang
OCTOBER 23, 2023
Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes.
Connection Cafe
DECEMBER 22, 2013
So get out your journals and start taking note. Erica Waasdorop makes a guest appearance on the Philanthropy for All blog to share a key insight she’s learned about the monthly giving: Every Monthly Giving Program is Tailor Made. Speak to the part of the brain that controls action-taking. Tell stories. Evoke emotion.
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