Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
Last week Kivi wrote about “ newsjacking ” the technique of piggy backing on a crisis to get more media attention. Kivi got a call from a newspaper in Dallas writing about the nonprofit marketing angle. Let me go a little meta here. And it worked! She also got quoted on an influential blog.
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