Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
Our focus is on campaigns that had a significant social media component, because we believe that this communication medium is an accelerator since the failures are often much more spectacular and widely reported. Associating a product with a social or environmental cause people care about is a popular marketing tactic with consumers.
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