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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Breaking out of this pattern is hard for many associations.

Strategy 221
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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169
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Ninety Percent of Consumers want Companies to Support Causes

Care2

While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. Check out the comparison chart below. Moms and Consumer Marketing Statistics. 95% find cause marketing acceptable.

Causes 76
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Women in Nonprofit Technology Who Rock: Adding to Fast Company's Most Influential Women in Technology List

Beth's Blog: How Nonprofits Can Use Social Media

Laura Quinn is the founder of Idealware, which offers a consumer reports like analysis and comparison of nonprofit software. Nonprofit Marketing and Fundraising Katya Andresen is Vice President at Network For Good and her blog is the best of the best on nonprofit marketing and fundraising. is social marketing guru.

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Your 2024 Nonprofit Website Builder Shopping List + 10 Solutions

Neon CRM

SEO and Online Visibility SEO Tools: Prioritize platforms that offer built-in SEO tools, including meta tags, keyword optimization, and sitemap generation. Features WordPress offers your basic stew of website features, including email and social media marketing, SEO, blogging, and pre-built templates (which they call “themes”).