Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
As part of our research, we also presented at the PRSA International Conference in Washington, DC on October 18, 2010, and we will present at the 5th Annual SNCR Research Symposium & Awards Gala in Stanford, Calif. Associating a product with a social or environmental cause people care about is a popular marketing tactic with consumers.
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