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Why your association needs to adopt a flexible IT budget

Nimble AMS

Adopting new technology is a sometimes stressful, always necessary responsibility for association leaders. According to Liane Radford of Dennison & Associates, due to the upheaval of the past years “organizations have started to change their mindset on budget, needing to get more flexible on what they spend.”

Adopt 122
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Why your association needs to adopt a data governance policy

Nimble AMS

Does your association have a data governance policy? But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization.

Policy 116
professionals

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. Plan Ahead As your association collects data over time, it is important to have a plan in place as to when, how, and to what purpose data will be collected. PUHLEEZE. ”

Survey 130
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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AI, Automation, and New Tech Put Member Love Online

.orgSource

In an interview for our Book Association 4.0: Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. Match Experiences to People Professional development and certification are primary revenue sources for associations. That gratitude is priceless.”

Tech 221
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How to effectively build a communication plan for pricing changes at your association

Nimble AMS

According to a Gartner study , 50% of all change initiatives fail and only 34% succeed. When the time comes to introduce new prices at your association, transparency is key. Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Change is never easy.

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Salesforce or Microsoft: What’s the right CRM platform for your association management software?

Nimble AMS

More associations are moving to CRM platform-based AMS systems. . Here’s why this approach is important and what you should know about choosing the right solution for your association. Performance and scalability – As associations collect more data and use more systems, performance becomes even more important.