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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. Clowns, acrobats, and trapeze artists entertain. But that’s where the comparisons to Ringling Brothers Barnum and Bailey end. Uncontested space is the gift of Blue Ocean Strategy.

Strategy 221
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The Public Argument About Arts Support as Seen through the Lens of the Detroit Institute of Arts

Museum 2.0

The millage will provide about $23M per year for ten years to support operations, during which time the DIA hopes to raise $400M to enhance its endowment and replace the operating income from the millage. This perspective was rampant in Michigan. Every time a visitor talks about enjoying the museum, I smile.

Detroit 49