Artist Blogher Hosting Library 
Have Fun - Do Good
AUGUST 21, 2008
Basically, a couple months before your book's release you contact bloggers, podcasters and vloggers whose audiences are a good fit for your book and ask them if they would like to interview you, review your book, have you guest post, or host an interactive event with you using a service like Gabbly.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2008
Then I discovered the Internet and became the community builder for Arts Wire, an online network for artists that used a unix-based text conferencing system called Caucus. At the same time I discovered places like the Well, ECHO (east coast hangout) and Meta Network (where arts wire has hosted). A totally manual blog!
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