GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
And the process of building these personas can get very detailed. Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Another option: don’t be limited to plastic! Marta Major Gifts.
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