sgEngage

NOVEMBER 16, 2023

According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. During the prospecting phase, communication is key. In times of economic uncertainty, these key players become even more important.

Analysis 89

Analysis Data Donor Help 89

sgEngage

DECEMBER 7, 2023

According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. During the prospecting phase, communication is key. In times of economic uncertainty, these key players become even more important.

Analysis 73

Analysis Gift Data Tips 73

Connection Cafe

AUGUST 6, 2015

When embarking on a comprehensive analysis of your database, be sure to keep your goals and objectives first and foremost. Fundraisers should also analyze how much idealized potential exists for a proposed campaign by calculating the low, middle, and high end of capacity ranges, thus weighting “hit rates” or yield ratios.

Analytics 20

Analytics Gift Strategy Fundraising 20