online-employee-training-software 
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
It is an internal assessment tool which helps organizations figure out what parts of their online strategy are working, and what parts might need tweaking. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. And it doesn’t bother me that it’s on quantcast.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2009
If they congregate in certain online locales, what are they talking about in relation to your brand/goals/issues/competitors? What additional research do you need to do to learn about your target audience’s online social behavior or understanding/perceptions about your organization or issues? by Beth Kanter.
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