Creating Your Organization's Social Media Strategy Map
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2009
It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Josh Bernhoff, Social Technographics 2008 3. Tactics and Tools.
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