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How Effective Branding Helps Achieve Nonprofit Mission

ASU Lodestar Center

Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. But what about most nonprofits, without national recognition? A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image. Apple, Google and Starbucks all are famous brands in the for-profit sector.

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Effective Branding Helps Achieve Nonprofit Mission.Really?

ASU Lodestar Center

Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. But what about most nonprofits, without national recognition? A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image. Apple, Google and Starbucks all are famous brands in the for-profit sector.

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ASU Lodestar Center Blog: Research Friday: Social Media is all.

ASU Lodestar Center

I will long remember the images of so many people feverishly using their handhelds to discuss the death of Osama bin Laden in social media spaces. Keeping the Volunteering Torch Lit Research Friday: Take our fun quiz on the Arizona. American Humanics: An Elite Group Research Friday: Do you feel the force of the demo. Central Ave.