How Effective Branding Helps Achieve Nonprofit Mission
ASU Lodestar Center
JUNE 12, 2019
Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. But what about most nonprofits, without national recognition? A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image. Apple, Google and Starbucks all are famous brands in the for-profit sector.
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