How Effective Branding Helps Achieve Nonprofit Mission
ASU Lodestar Center
JUNE 12, 2019
Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. An effective brand can be a positive influence on an organization’s assets (human and financial). A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image. These are big ones, with big brands.
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