How Effective Branding Helps Achieve Nonprofit Mission
ASU Lodestar Center
JUNE 12, 2019
Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image. Leaders also need to guarantee funding to develop the branding strategy and count on the board governance. These are big ones, with big brands.
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