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How Effective Branding Helps Achieve Nonprofit Mission

ASU Lodestar Center

Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. There are some remarkable authors, like Peter Frumkin , who consider that a nonprofit brand is the principal asset of the organization. A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image.

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Effective Branding Helps Achieve Nonprofit Mission.Really?

ASU Lodestar Center

Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. There are some remarkable authors, like Peter Frumkin , who consider that a nonprofit brand is the principal asset of the organization. A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image.

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ASU Lodestar Center Blog: Research Friday: Social Media is all.

ASU Lodestar Center

I will long remember the images of so many people feverishly using their handhelds to discuss the death of Osama bin Laden in social media spaces. 1] In the report, the authors describe five trends that will dramatically alter how the social sector functions. Clearly, participation is in, and passive observation is out. Central Ave.