How Effective Branding Helps Achieve Nonprofit Mission
ASU Lodestar Center
JUNE 12, 2019
Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. There are some remarkable authors, like Peter Frumkin , who consider that a nonprofit brand is the principal asset of the organization. A strong brand requires a clear mission with identity, values, strategy, relationships, impact and image.
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