Nonprofit Book Shelf: Robin Hood Marketing by Katya Andresen
Beth's Blog: How Nonprofits Can Use Social Media
JULY 6, 2006
I met Katya Andresen, a social marketing expert and well respected nonprofit leader at the Netsquared Conference. She saw how the giant condom-shaped balloon emblazoned with the words "Number One" was attracting attention and scores of people were grabbing up free samples of condoms. So, what's this book about?
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