Nonprofit Book Shelf: Robin Hood Marketing by Katya Andresen
Beth's Blog: How Nonprofits Can Use Social Media
JULY 6, 2006
As Katya herself explains in a May interview with fellow Blogher Nonprofit Contributing Editor Britt Bravo "It lays out ten sound principles (I call them "Robin Hood Rules") behind some of the most successful marketing campaigns in history, and shows how anyone can use them to advance their cause by leaps and bounds.
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