Remove Alternative Remove Blackbaud Remove Paypal Remove Registration
article thumbnail

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Types of communication.

Donor 237
article thumbnail

20 Best Practices to Optimize Your Nonprofit Donation Page

Bloomerang

Research by the Blackbaud Institute shows that 12% of total fundraising comes from online sources. Include alternative text for images and captions for videos. After this page, the form continues by asking for donors’ payment information and offering a variety of ways to give, such as through credit card, PayPal, Venmo, and Google Pay.