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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

It starts with articulating a clear, authentic, and long-term purpose — something that is true today, and that guides the organization into the future. Companies that articulate their core business purpose often seek to evolve the way they engage with society, as well. So, how do organizations pursue purpose successfully? What’s next?

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How to Get Donations for a Fundraiser: 10 Best Practices

Allegiance Group

By focusing on connecting with these donors, showing them how their investment in your cause is making a tangible impact, and offering alternative ways to get involved, you can support steady or increased retention at your organization. Clear, effective communication that articulates the nonprofit’s message and goals.

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The Johnny Cash Project: A Participatory Music Video That Sings

Museum 2.0

This question is a byproduct of the reality that most participatory projects have poorly articulated value. To construct the video, artist Chris Milk assembled images and footage of Johnny Cash in a sequence along with the song. What should we do with their post-its and stories and drawings and poems? That's hardly revolutionary.

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Turn Brand Strategy into an Effective Website

Tech Soup

The ideas and narrative are laid out in a well-articulated strategic brief. To ensure that the written content, images, audio, and video on the site contribute to an effective presentation, your content team should understand the organization's brand strategy and be able to answer the following: What content do we have?

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Tooth-fairy economics

Michael Stein's Non-profit Technology Blog

In an articulate polemic Laura Quinn of Idealware lambastes what she calls the "tooth-fairy" idealism those who maintain that all content in the non-profit sector ought to be free. You need to capture the consumer with your free content and then extract value through alternate channels. Image uploaded as [link]

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How to Makeover Your Nonprofit Homepage: 3 Top Strategies

Greater Giving

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. However, they’re met with a generic homepage that looks like it could belong to any organization.

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5 Website Features All New Nonprofits Should Know and Use

Get Fully Funded

We react positively when we find a website with strong, well-structured design, but it can be difficult to articulate what made the design strong. However, a few accessibility design best practices you might miss are: Alternative text and transcripts. Nonprofit and association website design is often understood subconsciously.