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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2007
Last night when I was madly screencasting after midnight for Cambodian Bloggers Workshop, " Five Steps To Khmer 2.0 ," Nancy White pinged me about remixing the social media game. Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. Job well done!
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