Welcome: Hajr?? Hyseni a reader from Prishtina : Kosova : Albania
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2007
Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It's really not that different from building an email list, except that it's a little easier for information to spread in fun and unexpected ways, and you can choose, more or less, who joins your list. Job well done!
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