What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
Purpose is an organization’s aspirational reason for being, beyond profits alone. For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. So far, Alaska has reduced its emissions by more than 35% per passenger mile since 2004. It’s why an organization matters to people.
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