Remove Alaska Remove Cancer Remove Local Remove Picture
article thumbnail

What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. So far, Alaska has reduced its emissions by more than 35% per passenger mile since 2004. Alaska Airlines has been ranked the most sustainable airline in North America by the Dow Jones Sustainability Index.

Companies 106
article thumbnail

Peer-to-Peer Crowdfunding Myths & How To Ensure Success

The Modern Nonprofit

Help pay for Sally’s cancer treatment. That’s challenging if you’re the American Cancer Society because you’ve got a big, broad anti-cancer mission and it’s hard to drill that back down to Sally’s cancer treatment. Tip: to reach local media, check out our post on how to Write a Press Release for Your Nonprofit.

Cancer 98
article thumbnail

Making Stories Work for Your Org: What the Data Says

NTEN

In "The Life You Can Save: Acting Now to End World Poverty" , Princeton University professor Peter Singer famously highlights one study in which individuals who were shown a picture of a girl named Rokia and told her story were willing to give far more than when asked to help three million hungry children in Malawi. Explaining stories.

Story 98