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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. Efforts need to be coordinated across the organization so that data informs your decision-making process, whether it is deciding on a meeting venue or supporting your strategic plan.

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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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AI, Automation, and New Tech Put Member Love Online

.orgSource

Today, it might be providing a web view customized to preference, highly segmented campaign messaging, or simply having detailed information instantly at hand for a service call. An experience platform aggregates technology across systems to provide robust interactions. Gartner provides this definition. Consolidate tech islands.

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How Nonprofits Can Protect Their Mission By Protecting Their Data

Saleforce Nonprofit

In many instances, nonprofits rely on spreadsheets, manual workflows, approvals, and reporting that can create information silos and slow the critical work of program delivery. Once you have all of this data aggregated in a single platform, having a way to protect all of this information becomes that much more important.

Data 107
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3 Steps to Making Data Protection a Priority at Your Nonprofit

Saleforce Nonprofit

According to research firm Gartner, 99% of cloud security failures and resulting data loss will be the customer’s fault through 2025. In their efforts to fundraise effectively, nonprofits collect a plethora of personally identifiable donor data, including payment information, emails, addresses, and more.

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