Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Example: Sam came home from Afghanistan with PTSD that threatened his family, his job, and even his life. Painting a picture of equity and inclusion may be difficult to achieve if reality and aspiration do not align.
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