Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Focus on the individual, not their circumstance.
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