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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

For example, Think about the difference between a Facebook Ad and a Google Ad: Facebook Ad: You use demographic targeting and previous engagement to promote your charity holiday cards. If your organization is spending money on Facebook Ads, but haven’t yet applied for a Google Ad Grant, you definitely need to re-examine your priorities!

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Essentially all 501(c)(3) organizations qualify to take part unless they are hospitals, schools, or government organizations. As long as an organization meets the basic eligibility requirements, which almost all nonprofits do, and the application is submitted correctly, the nonprofit will be approved for a Google Grant.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

What’s more, every 501(c)(3) nonprofit – other than hospitals, schools, and government organizations – is eligible for the Google Grant. Let’s make the Grant more tangible: how are real nonprofit organizations using it? . How many people are searching for the topics that your organization deals with? .

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