Welcome: Hajr?? Hyseni a reader from Prishtina : Kosova : Albania
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2007
Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. I don't think ROI is the only factor, but I think it's important for people to have a realistic way to compare with other options at their disposal before jumping in with both feet. Job well done!
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