Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
For a national civil rights organization, we tested a "political" appeal — focused on the supporter's potential role in overturning a controversial law — against a version that told the story of a family affected by that law. Joe Sestak’s 2006 congressional campaign, and then joined M+R's online advocacy and fundraising team.
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