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Social Media ennui

Zen and the Art of Nonprofit Technology

As you know, I’m a bit of a technology curmudgeon, but I’m far from a luddite – I’m an early adopter, for the most part. I spend some amount of my Drupal and WordPress development time, both for my clients and for myself, in setting up one or two-way integrations between websites and social media sites.

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing. Questions of measurement, ROI, and how to set goals and define success were plaguing everyone.

Arts 110
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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). The Non-Profit Tech Blog drills down deeper on the limitations and suggests waiting before adopting. Convio or Causes? More from the Convio Summit this week.

Convio 50
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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

That’s an incredibly high donor retention rate for a set of tools that are still in their early adoption phase. At this time, your customers can only opt-in to share email addresses for marketing purposes if your shop is integrated via our API or some platform partners. Tangible ROI from Instagram Stories is elusive.

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Click to see the larger image. It's called double-loop learning.