Data drives better digital marketing for nonprofits
3rd Sector Labs
AUGUST 15, 2014
A 2014 digital marketing study by Adobe concluded that 54 percent of unsuccessful marketers say that “testing is not a priority.” It is not uncommon for some donors to consider it wasteful if a charity sends fundraising appeals by both paper and electronic channels. Do you know if your organization is offending prospective donors?
138 
Let's personalize your content