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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

For example, if 90% of donations come from people in California and 80% come from Sacramento, it wouldn't be worth putting Phoenix as part of your location targeting. So if someone searches “local housing organizations accepting donations,” then your ad will get activated. Include your keywords in your ads.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

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