Give a shirt: Changing slacktivists into activists
ASU Lodestar Center
JULY 10, 2013
Kony 2012 turned slacktivism on its head. In the end, Kony 2012 made some noise and was a success, but it was still considered slacktivism. Need to update your marketing skills? But does that really help? The arms of social media only stretch so far, and Russell knew that.
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