The End of the Beginning of Online Giving
Connection Cafe
MARCH 4, 2019
SMS text-to-give in the United States experienced a major spike following the Haiti Earthquake in 2010 but has never achieved inflated expectations. Back in 2012 , I wrote why nonprofits must avoid the year-end online giving trap. Generation Z, those born between 1995 and 2012, will make the connection between gaming and giving.
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