The End of the Beginning of Online Giving
Connection Cafe
MARCH 4, 2019
As a point of comparison, the U.S. SMS text-to-give in the United States experienced a major spike following the Haiti Earthquake in 2010 but has never achieved inflated expectations. Back in 2012 , I wrote why nonprofits must avoid the year-end online giving trap. Can you balance quantitative and qualitative information?
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