article thumbnail

Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

Charity 128
article thumbnail

15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

Qgiv

Giving Tuesday was created in 2012 at the 92nd Street Y’s Belfer Center for Innovation and Social Impact in New York City. Giving Tuesday has come a long way since its inception in 2012. A traditional telethon is a fundraising event broadcast on television during which donors can call in and give to a cause.