Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. YouTube.com/nonprofits.

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Experiment with Social Media Dashboards.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Experiment with Social Media Dashboards.

Social Media 210

Social Media Social Chapter Media 210

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 4 :: Follow on a 1:1 Ratio on Twitter.

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Social Media Social Chapter Media 254