Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2012
Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11). Tactics: Measure what content works, especially during Online Action Challenge, and implement throughout 2011 holiday season. Increase post feedback by 300% in September and by 200% in following months.
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