Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2012
The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs. Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11). Increase post sharability. Primary measurement tool: Facebook Insights.
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