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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Using a horizontal logo for your avatar.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Blog: pancan.org/blog. Facebook: facebook.com/JointheFight. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Averaging 3,100 Facebook page views per week.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook. e-Newsletter.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. VIDEO: HTML All Writers Need to Know.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. 3) Send hand-written thank you notes.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. As we have learned in the past with Facebook, Twitter, and Instagram the early adoption phase is when new communities grow the fastest. Do not make snap judgments about Snapchat.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Add the Pinterest icon to your webite, blog, and e-newsletter. Not relevant to the vast majority of nonprofits and (whew!) not another site I need to pay attention to.”

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