Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Learn basic HTML. WWF Mobile. WWF Desktop.

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Social Media Media Management Social 241

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even.

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Social Media Media Social Stats 243

Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Oh yeah, PLEASE make a donation! Not blogging.

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Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Experiment with Social Media Dashboards.

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Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Experiment with Social Media Dashboards.

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Social Media Social Chapter Media 210

Nonprofit Tech for Good

JUNE 29, 2011

Written for the March 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. * * * * * * * * * * *. Like other early adopters of the day, I was more than eager to pay the $200 Donate Now account sign-up fee and high donation-processing rates. Everything!

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Social Media Results Donation Online 198

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

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Social Media Social Chapter Media 254