Give a shirt: Changing slacktivists into activists
ASU Lodestar Center
JULY 10, 2013
Kony 2012 turned slacktivism on its head. In the end, Kony 2012 made some noise and was a success, but it was still considered slacktivism. DNA on a SHIRT (DOAS) , a Phoenix-based genetic art company, is combating slacktivism from a new angle – a personal angle. But does that really help? Need to update your marketing skills?
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