How Much Time Should Your Nonprofit Invest In Different Social Media Channels?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
If your goal is to get countries to pledge to wipe out poverty, then your social media clickthroughs are just a means to an end. Twitter engagement rates for brands are actually higher on the weekend. According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined.
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