Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. A common strategy is to recruit and mobilise large number of people to put public pressure on a person, government of company. I hear the questions every week: "Should we start with Facebook or email?" The Case: 1GOAL Campaign.
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