What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
I don’t think we want homeless shelters, food pantries, mental health organizations, etc., How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? What are the trends on all of the above? Why bother having a web site at all?
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