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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

I don’t want to start a race to the top of the Nonprofit 25 – where organizations start spending more time worrying about their position on that list, and less time feeding people. Allan says: Granted, web site stats will not tell me anything about how many hungry people a nonprofit feeds.

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Mobile Storytelling: An Evolving Story

NTEN

Nicholas Felton: Annual Report 2010. For his 2010 Annual Report he compiled and presented data around his father’s life. It provides much needed difference and rhythm we are attracted to, over the often mind-numbing flat Twitter or Facebook feed. But Felton does provide us with an insightful clue. What data is meaningful?