The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)
NTEN
OCTOBER 11, 2010
When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . If funding doesn’t help incentivize this change, our sector will remain in a slow dance toward synchronization. .
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