New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. Online fundraising revenue grew overall by 14% between 2009 and 2010.
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